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Writer's pictureArianna Jackson

5 Steps to Identify Your Business’s Unfair Advantage: Stand Out Without Stressing Out



In a crowded market, finding what makes your business stand out is key—but the truth is, you probably already have what you need. That edge is often in the skills, connections, or experiences you already bring to the table. So, how can you uncover that unique advantage, the thing competitors can’t touch? Here’s a down-to-earth guide on discovering what makes your business truly one-of-a-kind.


1. Notice What Lights You Up

Think about your workdays: what tasks or moments keep you buzzing? These aren’t just lucky bursts of energy—they’re clues to your strengths. What keeps you engaged is often tied to what you do best. Take a moment to write down what those tasks or client interactions look like. This energy is more than a mood booster; it shows where you add irreplaceable value. Reflecting on this can reveal those natural strengths that competitors just can’t replicate.


  • Identify Key Moments: Think back to recent tasks that made time fly. When do you feel most engaged?

  • Reflect on Client Interactions: Consider which types of client interactions or projects feel most rewarding and energizing.

  • Write Down Patterns: Take notes on recurring themes—these patterns reveal where you bring the most value.



2. Name Your Know-How

You bring your own kind of expertise to the game. Think about the areas where you’ve naturally built up knowledge over the years. Do clients come to you for specific advice? Is there a method you use that others find valuable? These skills and insights have taken time to cultivate, giving you a unique advantage that doesn’t come easily to others. Take inventory of your strengths; these are the skills that make you a sought-after resource. Sharing these insights, maybe through blog posts or webinars, shows your expertise and builds trust with your audience.


  • List Your Signature Skills: Identify areas of expertise that set you apart. Is there a process only you know?

  • Focus on What People Ask You About: What do clients or peers often seek your advice on? This is likely your strong suit.

  • Create Content Around These Topics: Share your insights in blog posts or webinars to build credibility and attract those who need your expertise.


3. Lean on Your Connections

Networking doesn’t always mean handshakes and business cards. Sometimes, it’s about genuine friendships, mentors, or partnerships that already add value to your work. Who’s in your corner? These connections are often an untapped resource that can help you go further, faster. Whether it’s getting referrals, co-hosting a workshop, or brainstorming with a trusted friend, those personal connections are gold. Sharing how your network benefits your clients can also help build social proof—another traffic booster!


  • Identify Your Support System: Who in your network can offer insights, partnerships, or mentorship?

  • Leverage Social Proof: Ask clients for testimonials or reviews to showcase your reputation.

  • Collaborate on Projects: Partner with peers in complementary fields to reach new audiences and expand your influence.


4. Identify Tools that Work for You

Look at the tools or resources you rely on daily. Maybe you have software that saves time, a system that keeps you organized, or a workspace that sparks your creativity. These small resources add up to big advantages. A quick blog post on “Top 5 Tools I Couldn’t Run My Business Without” not only highlights your workflow but positions you as a resource for others, increasing your reach.


  • Evaluate Your Daily Tools: List software, apps, or systems you rely on for productivity.

  • Share Your Favorites: Create a list of top tools that help streamline your business, which also helps others in your industry.

  • Optimize Your Workflow: Regularly update your tools to stay efficient and ensure your system aligns with your goals.


5. Tell Your Story, Your Way

We all love a good story, especially when it’s real. Your journey—why you started, what you’ve overcome, and why your work matters—helps people connect with you on a deeper level. Don’t just focus on the business details; share some of the moments that shaped you. This authenticity not only builds trust but makes your brand memorable. A “Meet the Founder” blog post or an “About” page with a personal touch can also boost engagement and keep readers coming back.


  • Highlight Key Milestones: Share the major moments and turning points that brought you to where you are today.

  • Define Your “Why”: Explain the reason behind your business—what drives you to show up every day?

  • Be Authentic and Vulnerable: Sharing both wins and challenges builds trust and shows the real person behind the business.


Finding your unfair advantage is all about looking at what’s already within reach. By uncovering the qualities, skills, and resources that make your business shine, you can stand out naturally.


Conclusion

Uncovering your business’s unfair advantage isn’t about reinventing the wheel; it’s about understanding what makes you unique and sharing it in ways that attract and connect with your audience. By leaning into your natural strengths, building on your expertise, and tapping into the resources you already have, you can shape a business identity that’s powerful and hard to replicate.


If you’re ready to take these insights even further and build a solid foundation for your business, join the Clarity Business Model Canvas Course today! In just four weeks, you’ll unlock the strategies, tools, and mindset to clearly define every aspect of your business model. Let’s turn your strengths into growth—sign up now and start your journey to clarity!

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